For a business to succeed it needs to capture the attention of their audience. With digital advancements, people are well informed, and it is not viable to buy their attention but earn it. This means that your lead generation strategy has to realign to meet customer expectations.
Content is everything
The first step in this is to create rich, captivating content that is both helpful and interesting. The second is to use that content to convert visitors into leads effectively. A successful lead generation strategy uses various marketing channels and combines some of these channels to get the ultimate results.
Your content is your foundation. You need your foundation to be strong and unshakeable. Creative and captivating content that informs and helps users plays a vital role in lead generation. You can use tools used to generate traffic such as PPC, SEO, blogs and social platforms. Creating compelling content will help you establish a reputation as an educational leader in your niche and the go-to person.
Great content will help you improve lead generation rates as well as high-quality rates that your business will attract. This article will focus on what you need to know once you have overcome the greatest hurdle of creating compelling content.
1. Lead capture
It is highly likely that half of your visitors will never return to your website if you do not capture some contact information from them the first time they visit. A valid email address is the best thing you could want to capture. However, visitors are not always willing to give out their information. What’s more, CTA buttons have become similar to the business saying “We are going to send you numerous emails.” This is why marketers need to explore new ways to get this information. As a business, you can try and “give before you ask” and “make each step of the process valuable.”
2. Lead magnets
There exists a hole between generating traffic and generating leads that most times results in one-time visitors never hearing from you again. Use lead magnets to ensure you capture their information. Lead magnets are tools which give value to your visitors if they submit their contact information. These can be subscriptions, or even social media follows and will show that at least the visitor is interested in your site. Lead magnets can be free trials, webinars, bonus tips, training videos among others.
3. Landing page conversion techniques
Landing pages can be a great asset to your business when well designed. They capture leads and warm up prospective clients. Landing pages used for lead generation are used to capture visitors’ contact information using the concept of “give before you ask.” Click-through landing pages attract visitors to specific products, and the trick is to inform your visitor on how they will benefit so that they can make a purchase. The important thing to note is that your landing page should deliver on the promise your ad source makes.
4) Lead scoring
Lead scoring helps you prioritize your leads depending on the level of engagement. This helps your sales team know which leads to focus on when making follow up. Lead scoring will help you identify high-quality leads and save you time and resources. You can then strongly and confidently follow up on these leads because you know that they are interested in your business and have basic information on what products and services your business offers.