So, you have set up your business and arranged your products website and blogs in the most captivating way. But no one is buying. Even with all that, your business will not kick off if no one knows about it. What you need are leads. Without leads, your business is bound to fail and join the crash and burn startups.
If you generate leads you win. Leads mean more sales, more revenue, and more profit.
Read on to see different ways that you can generate leads for your business:
1. Directly engage with leads
Engage with your customers directly rather than indirectly. Using forums help centers and live chats to listen to your customers and resolve any problems. For a small company, you can handle the customers yourself. However, when the business grows, you should ensure those customer representatives are available at all times to ensure every customer is satisfied. Engaged customers are likely to refer your brand to others and generate more leads for your business.
2. Deploy outbound & inbound marketing
Personalize the emails you send to your customers. This will show them that they are valued and create a solid foundation of trust and goodwill. Be active on social media and online forums by sharing rich content that is informative, helpful and captivating.
3. Invest in new technology
Stay on pace with new technological trends. For instance, most people these days use their smart devices such as tablets and smartphones to browse websites or access their email. Ensure that your marketing efforts are compatible with new technology so that you can reach a wider audience.
4. Find leads on Social media
You can use social media platforms such as Twitter to reach a wider audience and generate more leads. Utilize analytical tools that will give you information such as when your customers are most active, when they tweet etc. This will help you align your marketing strategy for the best possible results. Ensure that your tweets have hashtags so that users can find them easily.
5. Develop & optimize informative content
Content can drive traffic to your website. However, for readers to come back for more, your content has to be informative and interesting at the same time. Include images, videos, and GIFs whenever possible to increase engagements and motivate customers to share.
6. Comment on other forums
Be active on platforms such as Quora and forums. Commenting and answering questions on such platforms will expose you to readers. Once users note you as helpful and informative, they will want to know more about you. You should always include a link back to your website whenever possible.
7. Use email marketing
Email marketing directly engages with your users. For this strategy to work, you should always have an enticing subject line. Make your content brief, interesting and informative. Also, include social media links to help users redirect to your social media pages. Images will also engage users, and a call to action button should be strategically placed to motivate the users and generate more leads.