In the new digital world, when people need a service, they search online for a nearby company or service provider. With Google’s new lead generation platform set to change the game, you should not be left behind. Local pool services by Google is the new way to get your brand noticed. By signing up, you enable your business to show up at the top of searches.
This way you can reach local services right when they need your services and book more jobs. Local pool services which were run as a pilot “Home Services” is now up and running across 17 cities in the U.S. and will soon be available across 30 major areas by early this year.
This is a new and great way for businesses to connect with potential customers who are actively seeking their specific services. Google’s approach to pairing businesses with customers is innovative and has features such as the voice-search function. With this feature homeowners can, for instance, say “Hi Google, find me a pool contractor,” and Google will show results for certified providers nearby.
All businesses that appear in Local Services by Google have their backgrounds checked. After certification, they are awarded a badge of trust. This limits deceptive ads and builds trust among users.
Once you are on the platform, you can customize your profile page to display your contact information, reviews and unique aspects of your business such as CSR projects and being eco-friendly. Potential customers can view your profile and contact you right away. As your business gets busier, you can hire customer representatives to help you manage the calls.
What’s more, you only pay for leads that are relevant to the pool services you offer. You can also turn the ads on and off so that you only get leads when you want them.
Benefits of the app to your business
Attract new clients with a free Google listing. The app is user-friendly, and you can create and update your listing so that you can stand out and generate more leads.
Create a free website. The app automatically generates a website with the information you provide on your Google listing. You can customize the website with images, content, and themes for an aesthetically pleasing feel.
Share helpful information. Be active and update your listing with new images and posts that are informative to your audience.
Regularly update. Motivate your visitors to come back by sharing offers, specials, and latest news to keep them updated.
Connect. Use the app to build lasting relationships with your customers. Respond to your customer’s messages directly.
Optimize. Find out how customers find their interaction with your business. Use criticism to improve your business.
The app is available on desktop and mobile devices on iOS and Android. By using the app, you can manage leads on your smartphone and integrate this into your current workflow. You can answer customer queries right away and give customers individual attention that will keep them happy and satisfied.
You can track the number of leads you receive and how they convert to sales directly from the app.